Comments on: Book marketing in a market uninterested in books

By: Holt

Holt — Tue, 27 May 2008 22:07:36 +0000

I’m encouraged–if only slightly–by the fact that every time I kill an afternoon in one of the many used bookstores in and around Rochester, the common age of said browsers is usually in the range of 18 to 35. Without the exception of the Romance section I hardly see anyone under the age of 50 other than the owners. Hey, it’s something we can hope for.

By: calebjross

calebjross — Sun, 25 May 2008 14:43:37 +0000

I think that as long as the book promo videos don’t try to acknowledge the physical appearance of characters and locales then I might me more swayed by them. I hate watching a book promo that tries to tell me what characters and places look like. It’s like reading the book after watching the movie; always a let down.

By: Book marketing newbie

Book marketing newbie — Sun, 25 May 2008 12:29:00 +0000

I agree, book promo videos are beginning to pop up on YouTube and other places. I’m not sure they are great marketing mechanisms as those on YouTube are not necessarily the audience that does a lot of reading, but they are an interesting new twist on book marketing.