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	<title>Caleb J Ross The World&#039;s First Author Blog &#187; Marketing</title>
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	<copyright>Copyright © The Words First Podcast 2011 </copyright>
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	<itunes:summary>Author Caleb J. Ross chews, swallows, and every-so-often successfully digests various aspects of the writer&#039;s life, from rejection to success, sober to drunk. The World&#039;s First Author Podcast is for writers looking for a bit of navigation through the increasingly fractured path to publishing success...maybe.</itunes:summary>
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		<itunes:category text="Literature" />
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	<itunes:category text="Society &#38; Culture" />
	<itunes:author>Caleb J. Ross</itunes:author>
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		<itunes:name>Caleb J. Ross</itunes:name>
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		<title>I lost $ 75.48 on a Facebook ad campaign, and you can too! -OR- Can Facebook ads sell books? Quick answer: no. Long answer: noooooooooooooooo.</title>
		<link>http://www.calebjross.com/marketing/can-facebook-ads-sell-books-quick-answer-no-long-answer-nooo/</link>
		<comments>http://www.calebjross.com/marketing/can-facebook-ads-sell-books-quick-answer-no-long-answer-nooo/#comments</comments>
		<pubDate>Wed, 14 Dec 2011 21:13:10 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO for Authors]]></category>
		<category><![CDATA[author book selling]]></category>
		<category><![CDATA[book selling with facebook ads]]></category>
		<category><![CDATA[Caleb J. Ross]]></category>
		<category><![CDATA[Caleb Ross]]></category>
		<category><![CDATA[CHARACTERED PIECES]]></category>
		<category><![CDATA[cpc ads]]></category>
		<category><![CDATA[facebook ads]]></category>
		<category><![CDATA[murmurs]]></category>
		<category><![CDATA[seo for authors]]></category>
		<category><![CDATA[Stranger Will]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=5516</guid>
		<description><![CDATA[(part of my ongoing Search Engine Optimization for Authors series) Part of being a great author-marketer is knowing how to filter promotion time wastes from time worthwhiles. Some options are simple to filter. “Should I do a Goodreads.com giveaway to attract potential readers?” Yes (all it costs is the price of a few copies of a book to receive interest from hundreds of readers). “Should I rent a billboard for a month?” No (billboards offer either 1) travel-oriented products/services or &#8230; <a href="http://www.calebjross.com/marketing/can-facebook-ads-sell-books-quick-answer-no-long-answer-nooo/" >&#8594;</a>]]></description>
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		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Choosing the right blogging platform for an author: it’s all about scripts and Google Analytics.</title>
		<link>http://www.calebjross.com/marketing/choosing-the-right-blogging-platform-for-an-author-its-all-about-scripts-and-google-analytics/</link>
		<comments>http://www.calebjross.com/marketing/choosing-the-right-blogging-platform-for-an-author-its-all-about-scripts-and-google-analytics/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 04:13:38 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO for Authors]]></category>
		<category><![CDATA[Caleb J. Ross]]></category>
		<category><![CDATA[Caleb Ross]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo for authors]]></category>
		<category><![CDATA[why do authors blog]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=5490</guid>
		<description><![CDATA[(Announcing a new post category: Search Engine Optimization for Authors. Well, it’s new in that I’ve finally given a name to it, but as you can see by clicking over to the category, there are a few past posts that fit within this category) If you’ve read Christina Katz’s fantastic Get Known Before the Book Deal, or have been at all concerned about building that illusive “platform” so many industry types talk about then either 1) you are an author &#8230; <a href="http://www.calebjross.com/marketing/choosing-the-right-blogging-platform-for-an-author-its-all-about-scripts-and-google-analytics/" >&#8594;</a>]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>How do readers choose books? [Poll Results]</title>
		<link>http://www.calebjross.com/marketing/how-do-readers-choose-books-poll-results/</link>
		<comments>http://www.calebjross.com/marketing/how-do-readers-choose-books-poll-results/#comments</comments>
		<pubDate>Mon, 17 Oct 2011 03:32:49 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Study (the world/the craft)]]></category>
		<category><![CDATA[Caleb Ross]]></category>
		<category><![CDATA[reader poll]]></category>
		<category><![CDATA[what sells books]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=4953</guid>
		<description><![CDATA[I’m a data nerd. I’m a spreadsheet and chart nerd. Therefore, I could have made this lede a bit shorter and simply said “I’m a nerd.” Recently, I conducted a very unscientific poll on Twitter and Facebook, asking a general group of readers how they decide what to read when choosing a book. While this is an admittedly small poll with a slight slant toward people I know, even if tangentially (they are connected to me via Facebook and Twitter &#8230; <a href="http://www.calebjross.com/marketing/how-do-readers-choose-books-poll-results/" >&#8594;</a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Talking the author performance with 4 other writers who know how to perform</title>
		<link>http://www.calebjross.com/marketing/talking-the-author-performance-with-4-other-writers-who-know-how-to-perform/</link>
		<comments>http://www.calebjross.com/marketing/talking-the-author-performance-with-4-other-writers-who-know-how-to-perform/#comments</comments>
		<pubDate>Fri, 11 Mar 2011 14:00:52 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Other Writers]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=3584</guid>
		<description><![CDATA[Fresh from our own live readings, me, Ben Tanzer (You Can Make Him Like You), Ryan W. Bradley (publisher, Artistically Declined Press), Nik Korpon (Stay God), and Brandon Tietz (Out of Touch) have a sit down at Bourbon in Washington DC to discuss the hows and whys of author performance. Performance is part of the author’s life. Many of us may prefer the romance of the hermit writer to the reality of the performing writing, but as the culture shifts &#8230; <a href="http://www.calebjross.com/marketing/talking-the-author-performance-with-4-other-writers-who-know-how-to-perform/" >&#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Velvet Podcast, interview with Jane Friedman, social media expert</title>
		<link>http://www.calebjross.com/marketing/the-velvet-podcast-interview-with-jane-friedman-social-media-expert/</link>
		<comments>http://www.calebjross.com/marketing/the-velvet-podcast-interview-with-jane-friedman-social-media-expert/#comments</comments>
		<pubDate>Sun, 27 Feb 2011 01:00:33 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Other Writers]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=3576</guid>
		<description><![CDATA[Over the past few weeks, Jane Friedman and I have gotten to know each other almost entirely by way of Twitter. With online social media playing such an important role in our introduction and ultimate in-person meeting it made sense that we should take a few moments during the recent AWP (Association of Writers and Writing Projects) conference in Washington DC to discuss the role of social media in the author’s life. Jane’s passion for the world of e-media is &#8230; <a href="http://www.calebjross.com/marketing/the-velvet-podcast-interview-with-jane-friedman-social-media-expert/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/the-velvet-podcast-interview-with-jane-friedman-social-media-expert/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I talk the role of social media in the author&#8217;s career (then I tweet, blog, Facebook, etc. about it)</title>
		<link>http://www.calebjross.com/marketing/i-talk-the-role-of-social-media-in-the-authors-career-then-i-tweet-blog-facebook-etc-about-it/</link>
		<comments>http://www.calebjross.com/marketing/i-talk-the-role-of-social-media-in-the-authors-career-then-i-tweet-blog-facebook-etc-about-it/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 14:00:32 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mind Effed]]></category>
		<category><![CDATA[SEO for Authors]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=3579</guid>
		<description><![CDATA[Recently, I was kindly invited to participate in a panel on social media during the 2011 AWP (Association of Writers and Writing Programs) conference in Washington DC. Joined by Tanya Egan Gibson, Dan Blank, Bethanne Patrick, Christina Katz, and moderator Jane Friedman, the panel succeeded in opening up and emphasizing both the possibilities and importance of social media in developing an author’s platform. Having never before participated in an AWP panel (though I have attended many), I was initiated only &#8230; <a href="http://www.calebjross.com/marketing/i-talk-the-role-of-social-media-in-the-authors-career-then-i-tweet-blog-facebook-etc-about-it/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/i-talk-the-role-of-social-media-in-the-authors-career-then-i-tweet-blog-facebook-etc-about-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Treat every book like The Bible</title>
		<link>http://www.calebjross.com/marketing/treat-every-book-like-the-bible/</link>
		<comments>http://www.calebjross.com/marketing/treat-every-book-like-the-bible/#comments</comments>
		<pubDate>Tue, 01 Feb 2011 14:14:41 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Other Writers]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=3553</guid>
		<description><![CDATA[Can you talk about a single book for one hour every week? Ministers/Priests/Pastors/Reverends/Etc. do. Why shouldn’t more books get the attention that religion texts do? Okay, most books don’t have a centuries-long history, a following (even a lukewarm one), or a cultivated lifestyle (excluding the Twilights and Harry Potters). What most books do have in common with religion texts is an industry infrastructure built to support their messages and the text itself; compelling narrative for the ultimate goal of better &#8230; <a href="http://www.calebjross.com/marketing/treat-every-book-like-the-bible/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/treat-every-book-like-the-bible/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Validating the three publishing options: Traditional, Small/Independent, DIY</title>
		<link>http://www.calebjross.com/marketing/validating-the-three-publishing-options-traditional-smallindependent-diy/</link>
		<comments>http://www.calebjross.com/marketing/validating-the-three-publishing-options-traditional-smallindependent-diy/#comments</comments>
		<pubDate>Mon, 24 Jan 2011 03:07:02 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Other Writers]]></category>
		<category><![CDATA[Study (the world/the craft)]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=3543</guid>
		<description><![CDATA[Honestly, when in the company of commercial press authors, defending my place as independent press author can be difficult. To those who have “made it” into the commercial presses, I would assume my defense comes across not nearly as articulately and convincingly as I would hope. Afterall, the examples of small press authors immigrating into the world of commercial presses far outweighs the number of commercial authors willing to emigrate to the small press world. The commercial press gatekeeper is &#8230; <a href="http://www.calebjross.com/marketing/validating-the-three-publishing-options-traditional-smallindependent-diy/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/validating-the-three-publishing-options-traditional-smallindependent-diy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ideas I&#8217;ve had (probably while drinking): bottle stories</title>
		<link>http://www.calebjross.com/marketing/ideas-ive-had-probably-while-drinking-bottle-stories/</link>
		<comments>http://www.calebjross.com/marketing/ideas-ive-had-probably-while-drinking-bottle-stories/#comments</comments>
		<pubDate>Thu, 23 Dec 2010 03:00:34 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[owc]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=3434</guid>
		<description><![CDATA[The beer bottle label is grossly misappropriated real estate. When sold as a six- or twelve-pack, the bottle label is hidden by the outside packaging. And nobody buys a single bottle of beer. So why not use the label for something more than null-advertising? We drink for the morning after stories over greasy breakfast, so why not pull those stories back by a few hours and give them when drinking? The content of the stories could be anything from true &#8230; <a href="http://www.calebjross.com/marketing/ideas-ive-had-probably-while-drinking-bottle-stories/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/ideas-ive-had-probably-while-drinking-bottle-stories/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You decide what I wear; voting for the STRANGER WILL cover</title>
		<link>http://www.calebjross.com/marketing/you-decide-what-i-wear-voting-for-the-stranger-will-cover/</link>
		<comments>http://www.calebjross.com/marketing/you-decide-what-i-wear-voting-for-the-stranger-will-cover/#comments</comments>
		<pubDate>Thu, 14 Oct 2010 02:32:37 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Book News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Stranger Will]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=3113</guid>
		<description><![CDATA[VOTING HAS ENDED. You get to choose the cover of my forthcoming novel! Go to the Otherworld Publications voting page and vote for your favorite Stranger Will cover. Seriously, the winner is the winner. No Florida re-counts here (dated reference, I know). I do like one more than the others. But which one, I won&#8217;t say. The novel is set to be released on March 18th, 2010. Voting ends on November 30th. That means if I don&#8217;t get the cover &#8230; <a href="http://www.calebjross.com/marketing/you-decide-what-i-wear-voting-for-the-stranger-will-cover/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/you-decide-what-i-wear-voting-for-the-stranger-will-cover/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Search Engine Optimization (SEO) for Authors</title>
		<link>http://www.calebjross.com/marketing/search-engine-optimization-seo-for-authors/</link>
		<comments>http://www.calebjross.com/marketing/search-engine-optimization-seo-for-authors/#comments</comments>
		<pubDate>Sat, 02 Oct 2010 14:00:28 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO for Authors]]></category>
		<category><![CDATA[owc]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=2845</guid>
		<description><![CDATA[During a recent discussion on NPR, Heather Fain, marketing director for the publisher Little, Brown and Co. said that “the greatest marketing tool we have in publishing — and probably will never change — is word of mouth.” This means not only literal friend-to-friend and bookseller-to-buyer hand selling, but also online forums, reviews, blog comments, and social network discussion. For the most part, authors have little control over this. One aspect authors can control: the old fashioned website. Optimizing a &#8230; <a href="http://www.calebjross.com/marketing/search-engine-optimization-seo-for-authors/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/search-engine-optimization-seo-for-authors/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>White covers and isolated imagery: Why the trend?</title>
		<link>http://www.calebjross.com/marketing/white-covers-and-isolated-imagery-why-the-trend/</link>
		<comments>http://www.calebjross.com/marketing/white-covers-and-isolated-imagery-why-the-trend/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 13:00:11 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Study (the world/the craft)]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=2761</guid>
		<description><![CDATA[I have noticed that over the past decade readers have been subjected to a trend in non-fiction book cover design. I am referring to the use of a white background to frame a single, striking element. For example: &#160; I understand the appeal from a marketing perspective. As online book buying grows in popularity, the book spine is becoming less important to shoppers. Instead, the idea with white-framed covers is to create as much visual distance and isolation with a &#8230; <a href="http://www.calebjross.com/marketing/white-covers-and-isolated-imagery-why-the-trend/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/white-covers-and-isolated-imagery-why-the-trend/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Resurrecting the Author Career, Returning to Whisky and Words</title>
		<link>http://www.calebjross.com/marketing/resurrecting-the-author-career-returning-to-whisky-and-words/</link>
		<comments>http://www.calebjross.com/marketing/resurrecting-the-author-career-returning-to-whisky-and-words/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 13:00:30 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO for Authors]]></category>
		<category><![CDATA[Study (the world/the craft)]]></category>
		<category><![CDATA[agents]]></category>
		<category><![CDATA[author]]></category>
		<category><![CDATA[career]]></category>
		<category><![CDATA[money]]></category>
		<category><![CDATA[paid to write]]></category>
		<category><![CDATA[publishers]]></category>
		<category><![CDATA[writing]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=2485</guid>
		<description><![CDATA[Disclaimer: I am far from a career author. I’ve made enough money to buy a few fifths of whisky and some diapers for my baby, so needless to say I’ve got a long way to go. The following plan reflects this outsider (re: possibly ignorant) perspective. The idealized author spends his time alone, churning out typewritten manuscripts to meet constant deadlines. He drinks. Probably smokes. He’s respected. He vacations in tropical seclusion, but still, even with the changed view, he &#8230; <a href="http://www.calebjross.com/marketing/resurrecting-the-author-career-returning-to-whisky-and-words/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/resurrecting-the-author-career-returning-to-whisky-and-words/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Have you heard about the new fake James Patterson book?*</title>
		<link>http://www.calebjross.com/marketing/have-you-heard-about-the-new-fake-james-patterson-book/</link>
		<comments>http://www.calebjross.com/marketing/have-you-heard-about-the-new-fake-james-patterson-book/#comments</comments>
		<pubDate>Tue, 08 Jun 2010 13:45:55 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Book News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[CHARACTERED PIECES]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=2357</guid>
		<description><![CDATA[*neither James Patterson nor Stephenie Meyer wrote this book** **Thank fucking God*** ***though I wouldn&#8217;t mind their sales. Get to it, asterisks readers.]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/have-you-heard-about-the-new-fake-james-patterson-book/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Master&#8217;s Program as a Trade School</title>
		<link>http://www.calebjross.com/marketing/the-masters-program-as-a-trade-school/</link>
		<comments>http://www.calebjross.com/marketing/the-masters-program-as-a-trade-school/#comments</comments>
		<pubDate>Wed, 26 May 2010 19:26:09 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Study (the world/the craft)]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=2278</guid>
		<description><![CDATA[I’ve been accused of being a bit of a literary snob. Mostly by best-seller groupies who smell like trade paperbacks and poverty. Why don’t you go save a few dimes at a used blog store, and leave the shiny new posts to those of us with taste! /UNDESERVED SENSE OF ENTITLEMENT My justification for being a literary snob (literob?) always has been that if a book is best-selling and intellectually easily accessible, then it likely isn’t confronting dangerous (i.e., important) &#8230; <a href="http://www.calebjross.com/marketing/the-masters-program-as-a-trade-school/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/the-masters-program-as-a-trade-school/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>What brings you back?</title>
		<link>http://www.calebjross.com/marketing/what-brings-you-back/</link>
		<comments>http://www.calebjross.com/marketing/what-brings-you-back/#comments</comments>
		<pubDate>Mon, 24 May 2010 21:46:35 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[General News]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[CHARACTERED PIECES]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=2271</guid>
		<description><![CDATA[Things need to change. I need to blog more. I need to have interesting things to say. Yes, that is the correct order for those last two items. Blogs, generally, are dumb. So many of them tend to be self-infatuated messes. The argument that this egotism is their exact purpose stands, true. So perhaps my contempt is like me at an orgy: so many people doing it must mean it’s fun, but every time I try one, I leave with &#8230; <a href="http://www.calebjross.com/marketing/what-brings-you-back/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/what-brings-you-back/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Waits and Bukowski Fistfight on eBay</title>
		<link>http://www.calebjross.com/marketing/waits-and-bukowski-fistfight-on-ebay/</link>
		<comments>http://www.calebjross.com/marketing/waits-and-bukowski-fistfight-on-ebay/#comments</comments>
		<pubDate>Fri, 29 May 2009 02:15:46 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Other Writers]]></category>

		<guid isPermaLink="false">http://www.calebjross.com/?p=826</guid>
		<description><![CDATA[With all the talk of dwindling advances, shrinking sales, and too many scribblers willing to saturate the bookshelves with crap, Writers (with the admittedly douchey capital &#8220;W&#8221;) must become more creative in monetizing their efforts. I anticipate the recent Amazon Kindle decision to open its interface to the blogosphere at large will ultimately impact blog-structured web zines like Literary Saloon and The Elegant Variation, acting in much the same way traditional door delivery currently works. But until a collective schism &#8230; <a href="http://www.calebjross.com/marketing/waits-and-bukowski-fistfight-on-ebay/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/waits-and-bukowski-fistfight-on-ebay/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>The Book-hating Penis</title>
		<link>http://www.calebjross.com/marketing/the-book-hating-penis/</link>
		<comments>http://www.calebjross.com/marketing/the-book-hating-penis/#comments</comments>
		<pubDate>Tue, 30 Dec 2008 02:22:46 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://calebjross.com/?p=567</guid>
		<description><![CDATA[Chris Goldberg’s recent article at the Huffington Post states that men, in general, simply do not read. “But is it our fault?” he asks. “Or have publishers just given up trying to publish and market books that we want to read?” A sadly self-fulfilling prophecy? It’s true that we need writers, and publishers with the balls to market them, but in this case I think change must start with the audience. It wasn’t until college that I finished reading my &#8230; <a href="http://www.calebjross.com/marketing/the-book-hating-penis/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/the-book-hating-penis/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Authors are prostitutes</title>
		<link>http://www.calebjross.com/marketing/authors-are-prostitutes/</link>
		<comments>http://www.calebjross.com/marketing/authors-are-prostitutes/#comments</comments>
		<pubDate>Sat, 20 Dec 2008 17:18:18 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Other Writers]]></category>
		<category><![CDATA[fiction]]></category>
		<category><![CDATA[Tim Hall]]></category>

		<guid isPermaLink="false">http://calebjross.com/?p=495</guid>
		<description><![CDATA[The path to book sales shouldn’t be paved with white smiles and checkerboard slacks. When dealing with a product that has neither life-sustaining value nor infomercial superfluence, sales might best be treated as a byproduct of a well-manicured relationship. One between author and audience, as well as among the audience members themselves. Book groups exist. George Foreman Grill groups do not. Which is why world of mouth is a valuable route to book sales. People talking and sharing opinions, with &#8230; <a href="http://www.calebjross.com/marketing/authors-are-prostitutes/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/authors-are-prostitutes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Author 401(k): sell your signed books for 401K</title>
		<link>http://www.calebjross.com/marketing/author-401k-sell-your-signed-books-for-401k/</link>
		<comments>http://www.calebjross.com/marketing/author-401k-sell-your-signed-books-for-401k/#comments</comments>
		<pubDate>Sun, 09 Nov 2008 03:48:17 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[autographed book]]></category>
		<category><![CDATA[Barack Obama]]></category>
		<category><![CDATA[book collector]]></category>
		<category><![CDATA[signed book]]></category>

		<guid isPermaLink="false">http://calebjross.wordpress.com/?p=422</guid>
		<description><![CDATA[An Abebooks bookseller is trying to get a quarter of a million dollars for a collection of signed Barack Obama books. To put this into perspective, a signed copy of Martin Luther King, Jr.’s first book goes for 20K. L. Ron Hubbard’s Scientology: The Fundamentals of Thought goes for $8.07 (but to be fair, this converts to 1 Bajillion Quagnars). This begs a few questions: 1) what’s the point of a signed book, 2) what makes a signed book more &#8230; <a href="http://www.calebjross.com/marketing/author-401k-sell-your-signed-books-for-401k/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/author-401k-sell-your-signed-books-for-401k/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Book marketing in a market uninterested in books</title>
		<link>http://www.calebjross.com/marketing/book-marketing-in-a-market-uninterested-in-books/</link>
		<comments>http://www.calebjross.com/marketing/book-marketing-in-a-market-uninterested-in-books/#comments</comments>
		<pubDate>Sat, 24 May 2008 21:10:37 +0000</pubDate>
		<dc:creator>Caleb J Ross</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[book marketing]]></category>
		<category><![CDATA[Book News]]></category>
		<category><![CDATA[Dennis Cass]]></category>
		<category><![CDATA[Douglas Coupland]]></category>
		<category><![CDATA[Head Case]]></category>
		<category><![CDATA[memoir]]></category>
		<category><![CDATA[The Gum Thief]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://calebjross.wordpress.com/?p=173</guid>
		<description><![CDATA[Marketing a book in an increasingly visually driven society is a tough role. Not to mention the ever decreasing number of people who actually read (books that is, not this stupid blog). According to statistics from sources that sound legit* 80% of U.S. families did not buy or read a book last year [2002]. I&#8217;m hoping this figure can be taken literally to mean that these families did not physically purchase the book as a single group, with each member &#8230; <a href="http://www.calebjross.com/marketing/book-marketing-in-a-market-uninterested-in-books/" >&#8594;</a>]]></description>
		<wfw:commentRss>http://www.calebjross.com/marketing/book-marketing-in-a-market-uninterested-in-books/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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