I’m a data nerd. I’m a spreadsheet and chart nerd. Therefore, I could have made this lede a bit shorter and simply said “I’m a nerd.” Recently, I conducted a very unscientific poll on Twitter and Facebook, asking a general group of readers how they decide what to read when choosing a book.
While this is an admittedly small poll with a slight slant toward people I know, even if tangentially (they are connected to me via Facebook and Twitter in some way), I feel the findings are still valid, at least as part of a possible larger survey. If anyone has the resources to conduct a larger poll, contact me. I’d love to see the data.
Here are the results:
- It has long been said that word of mouth is the best advertising for books, so it is slightly surprising to see “Recommendations” appear 3rd on the list.
- “Author” being so high on the list is not surprising. We live in egotistical times. And with the embrace of ego comes the worship of ego.
- I didn’t think that “Cover/Title/Synopsis” would have been so important. It is especially interesting that this option was a voter submitted option.
- “Price” is very far down on the list. In a world of so much free content, seeing that people are still willing to pay for perceived value is encouraging.
Subscribe to my amazing, hilarious YouTube channel. Just click the button below.
Consider sharing this post on Facebook, Twitter, and Google+. Think of it as a way to tell a friend “I’m thinking of you.”