The path to book sales shouldn’t be paved with white smiles and checkerboard slacks. When dealing with a product that has neither life-sustaining value nor infomercial superfluence, sales might best be treated as a byproduct of a well-manicured relationship. One between author and audience, as well as among the audience members themselves. Book groups exist. George Foreman Grill groups do not.
Which is why world of mouth is a valuable route to book sales. People talking and sharing opinions, with no explicit intention of selling a product = a perfect, mutually respectful form of consumerism.
Word of mouth has adopted a kindred form online, though isn’t really “of mouth” in this mutated guise. Fan lists such as Amazon’s Listmania! help connect like-minded readers, which would logically seem to drive sales (though no hard sales data exists that I could find; although online customer reviews seem to have a “casual” effect on book sales).… Read the rest