But don’t fret my fellow 20%-ers. Veronis, Suhler & Associates investment banker** says that each day in the U.S., people spend 4 hours watching TV, 3 hours listening to the radio and 14 minutes reading magazines. Why is this good? Because more and more authors are turning to just such TVs (or computer monitors; they’re both square and full of pixels) in order to push their wares.

Here are a couple of my favorites:

Douglas Coupland’s 3 spot campaign for his novel, Gum Thief (a YouTube page)

Dennis Cass’s spot for his memoir, Head Case:

Oddly enough however, I don’t own either of the two advertised novels. The ads worked well for me aesthetically, but considering my current stack of 53 too-read books I’m just not in the market for more quite yet. So consider this post simple word-of-screen advertising.

* Jenkins Group, inc; they have the word “group” in their name. Nothing more is needed to connote reputability.

** Why is an investment banker devoting time to these sort of statistics? I don’t care; they are associates! See above asterisk for the power of organizational tags.

Here’s the for real page from which these statistics were pulled