Book Marketing Tests and Studies

Below is a list of my blog posts that detail the various book marketing tests I've conducted over the years. I take pains to measure and track as many facets of these tests as possible, including using website analytics tracking, A/B testing, precision methodology, and a sprinkle of whoring myself out in the name of data. Some are successes. Some are absolute failures. None (probably) are a waste of time. If you enjoy these tests, consider subscribing to this blog so that you never miss a post.  

Day 4 and 5 of Does a Free Kindle Promotion Work?

(Sorry for the lack of an update yesterday. No excuses. I just forgot) Some of you may have caught wind of the I Didn’t Mean to be Kevin free Kindle giveaway that is currently going on now through August 28th. What you may not know is that I am also planning to post details about the giveaway—details such as the giveaway totals and the tactics I used to make people aware of the giveaway—every evening here on my blog as … Read More »

Day 3 of Does a Free Kindle Promotion Work?

Some of you may have caught wind of the I Didn’t Mean to be Kevin free Kindle giveaway that is currently going on now through August 28th. What you may not know is that I am also planning to post details about the giveaway—details such as the giveaway totals and the tactics I used to make people aware of the giveaway—every evening here on my blog as part of my Book Marketing Tests and Studies category. This post serves as … Read More »

Day 2 of Does a Free Kindle Promotion Work?

Some of you may have caught wind of the I Didn’t Mean to be Kevin free Kindle giveaway that is currently going on now through August 28th. What you may not know is that I am also planning to post details about the giveaway—details such as the giveaway totals and the tactics I used to make people aware of the giveaway—every evening here on my blog as part of my Book Marketing Tests and Studies category. This post serves as … Read More »

Day 1 of Does a Free Kindle Promotion Work?

Some of you may have caught wind of the I Didn’t Mean to be Kevin free Kindle giveaway that is currently going on now through August 28th. What you may not know is that I am also planning to post details about the giveaway—details such as the giveaway totals and the tactics I used to make people aware of the giveaway—every evening here on my blog as part of my Book Marketing Tests and Studies category. This post serves as … Read More »

The Second Conducting: What is the Value of a Goodreads.com book giveaway? 84% had never heard of me. 34% plan on reading my books.

Does giving away your books lead to more readers, and in turn, more fans? A few weeks ago I conducted a pretty in-depth study regarding the effectiveness of a Goodreads.com book giveaway in which I found that 93% of entrants had never heard of me and 88% planned on reading my books. Couple that with 51% of entrants signing up for my email newsletter, and the giveaway was well worth the two books I sacrificed. Science must be repeatable, right? … Read More »

Does posting purchase links in social network comments lead to book sales?

It’s been only two days since I started my Annoying Links test, and though I originally intended to stretch the test for a full week, I am going to cut it short. Why? A couple of reasons. One, I simply feel dirty posting links everywhere (even though I stated very explicitly up-front that the links were for study purposes only). Two, though only two days have gone by, the test isn’t looking too positive. The abbreviated results Will posting self-promotional … Read More »

You may notice some really annoying links out there during the next week

UPDATE: The results of this annoying link test can be found by clicking here (If you got to this page via an annoying social media or blog comment link, keep reading. This is all for the sake of science.) I’m a data nerd. I’ve gone record stating such, and I’ll go on record again. Something about seeing charts and graphs and trending lines and mapping the effect of X to Y and…let me pause to catch my breath a bit. … Read More »

What is the value of a Goodreads.com book Giveaway? 93% of entrants had never heard of me. 88% plan on reading my books.

Does giving away your books lead to more readers, and in turn, more fans? I’ve long read of the marketing effectiveness of giving away books using the Giveaways option at Goodreads.com. And though I’ve conducted one giveaway in the past (for Stranger Will) I’ve not yet been able to confidently attribute any gains in readership or sales due to that giveaway. With this attribution gap in mind, I set out to conduct a giveaway for  As a Machine and Parts, … Read More »

I lost $ 75.48 on a Facebook ad campaign, and you can too! -OR- Can Facebook ads sell books? Quick answer: no. Long answer: noooooooooooooooo.

(part of my ongoing Search Engine Optimization for Authors series) Part of being a great author-marketer is knowing how to filter promotion time wastes from time worthwhiles. Some options are simple to filter. “Should I do a Goodreads.com giveaway to attract potential readers?” Yes (all it costs is the price of a few copies of a book to receive interest from hundreds of readers). “Should I rent a billboard for a month?” No (billboards offer either 1) travel-oriented products/services or … Read More »

How do readers choose books? (Poll Results)

I’m a data nerd. I’m a spreadsheet and chart nerd. Therefore, I could have made this lede a bit shorter and simply said “I’m a nerd.” Recently, I conducted a very unscientific poll on Twitter and Facebook, asking a general group of readers how they decide what to read when choosing a book. While this is an admittedly small poll with a slight slant toward people I know, even if tangentially (they are connected to me via Facebook and Twitter … Read More »

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