The people in my head often ask me, “Caleb, how are you seemingly in so many places online at once?” The simple truth is: magic. But not everyone is born with this gift (or curse, depending on which side of the superhero spectrum I’m internally agonizing over at the time). Over the years I’ve built up a failsafe system, though, so should Cash-4-Kryptonite stores suddenly saturate my suburb, I’ve got measures in place.
Here’s my method.
1. Establish a “content spring”
I’m an organization nut. I need structure to survive. Online, when new social media networks materialize daily, organization can be tough. It is important to establish a “content spring,” a source from which most of your content will originate. The goal being to focus content creation efforts in a single place to avoid feeling overwhelmed by so many points of entry. In a perfect world, with perfect organization, you would be able to syndicate your content throughout your social networks with a single push of the “publish post” button.… Read the rest