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You decide what I wear; voting for the STRANGER WILL cover
Posted 13 October 2010 / By Caleb J. Ross / Book News/ Marketing/ Stranger Will


You get to choose the cover of my forthcoming novel! Go to the Otherworld Publications voting page and vote for your favorite Stranger Will cover. Seriously, the winner is the winner. No Florida re-counts here (dated reference, I know).

I do like one more than the others. But which one, I won’t say. The novel is set to be released on March 18th, 2010. Voting ends on November 30th. That means if I don’t get the cover I want, I have 3 1/2 months to cry about it.

Click here to vote.

Click on cover images below to see full size image.

1-Vertical Bench, white2 – Birds on Wires, red
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3 – Snowy Bench, shadow title4 – Snowy Bench, floating title
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5 – Mirror Trees, sideways title6 – Mirror Trees, wraparound title
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Slaughterhouse-Five means delicious BBQ
Posted 13 October 2010 / By Caleb J. Ross / Unexpected Literary References

(part of my ongoing Unexpected Literary References series)

Historically, with these Unexpected Literary References, I have focused on cartoons. But today, when I made my rare trip just a few miles north to Oklahoma Joes Barbecue on  47th street I was reminded of one of the strangest literary references I’ve encountered. The name of the barbecue team which birthed this amazing restaurant/gas station is Slaughterhouse-Five. Yep. Nothing says “let’s eat meat” more than images of dying war prisoners.

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Will you lend me a virtual couch?
Posted 9 October 2010 / By Caleb J. Ross / Blog Orgy Tour/ Charactered Pieces: stories/ Stranger Will

In late 2009 I embarked on a the Blog Orgy Tour in support of Charactered Pieces: stories which took me all the way from my living room to the Javanaut coffeehouse on 39th street and everywhere in between with wireless internet access. Oh, the groupies. But that’s for another post.

As some of you may know, my novel Stranger Will is set to be released in March 2011 by Otherworld Publications. I miss the road (which remains unmoving just outside my office window). So, I want to do another tour. Announcing the

Posting for Strange: The Blog Orgy Tour II: Stranger Will: (Unnecessary Colon)

(I’m still working on the name)

My goal this time is to embark on a marathon blog tour, from the release of Stranger Will in March all the way to the November 2011 release of my second novel, I Didn’t Mean to Be Kevin (Black Coffee Press).

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My book rating methodology
Posted 7 October 2010 / By Caleb J. Ross / General News

I’ve been asked a few times lately why I give so many 4-5 star ratings at online book sites like Goodreads and Amazon. “Surely,” goes the thinking, “not all books I read can be ranked among the top 80% of all books.”

Well, actually they can. Here’s how.

Getting rid of the 1 star possibilities:

If a book disappoints me withing the first 50 pages or so, I won’t finish it. And by not finishing it, I don’t feel as though I have the right to give it a ranking. I can’t rate a beer without feeling its hangover, right? This eliminates the majority of 1 star possibilities.

Getting rid of the 2 and 3 star possibilities:

A book, by the time I open it, has already survived multiple filters, and in having done so, is sure to find my favor. My brethren over at The Velvet and The Cult are my taste-makers.

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Search Engine Optimization (SEO) for Authors
Posted 2 October 2010 / By Caleb J. Ross / Marketing/ SEO for Authors

During a recent discussion on NPR, Heather Fain, marketing director for the publisher Little, Brown and Co. said that “the greatest marketing tool we have in publishing — and probably will never change — is word of mouth.” This means not only literal friend-to-friend and bookseller-to-buyer hand selling, but also online forums, reviews, blog comments, and social network discussion. For the most part, authors have little control over this. One aspect authors can control: the old fashioned website.

Optimizing a website so that it can be more easily found by readers is to most authors, I would assume, a foreign concept. Not that I am discrediting authors; I simply hope that most of you aren’t as nerdy as I am. Having a platform (re: a stable of willing buyers) is becoming more and more important to publishers. Optimizing your web presence is an important way to grow that platform.

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Stay God by Nik Korpon is available for preorder
Posted 1 October 2010 / By Caleb J. Ross / General News

Stop reading this and order the book, dammit!

Preorder now. Releases December 16th.

Hard Cover: $26.95

Paperback: $14.95

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My spine has more girth than yours!
Posted 28 September 2010 / By Caleb J. Ross / General News

In the land of The Kindle, we all have the same size wiener.

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Books I’ve Written
The Soul Standard book coverAsAMachineAndParts-Re-issue-medium-175 Version 3 front cover-175 StrangerWill-reissue-175 CharacteredPieces_1stEdition-175 Version 2 front cover-175
Essays I’ve Written
In Lieu of Emo I Listened to the Metroid Theme
It Takes a Man to Get a Vasectomy: The History of the Vasectomy and 5 Things You Probably Didn't Consider Before Getting One
Tiny People in Your Semen: The Discovery of Sperm